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Skier visits to Vail Resorts down 15% so far


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While visits are down this season throughout the six Vail Resorts ski areas, the company is not downgrading its earning projections with three-quarters of the season still remaining.

“However, we would acknowledge that those targets will be more difficult to achieve given the results over the holidays,” Vail Resorts CEO Rob Katz said in a statement.

Promised Land lift at Northstar opened Dec. 20 with dirt surrounding it. No snow has fallen since then. Photo/LTN

The Colorado-based company that operates Heavenly Mountain Resort and Northstar in California as well as four ski areas in the Rockies released an interim data report this week.

Highlights:

• Season-to-date total lift ticket revenue at the company’s six mountain resort properties, and including an allocated portion of season pass revenue for each applicable period, was up approximately 0.6 percent through Jan. 2 compared to the prior year season–to-date period ended Jan. 3, 2011.

• Season-to-date revenue for ski school was up 0.9 percent, while dining was down 5.6 percent. Not all facilities are open. Even so, it shows the same number of people are not on the mountains to buy food.

• Fiscal year-to-date retail/rental revenue, which includes preseason ski sale events, was down 0.7 percent through Jan. 2 compared to the same period in the prior year.

• Season-to-date total skier visits for the company’s six mountain resort properties were down approximately 15.3 percent through Jan. 2 compared to the prior year season-to-date period ended Jan. 3, 2011, including fewer season pass holders accessing the resorts.

Katz said, “We have had some very unusual weather so far this season. For the first time in 30 years, a lack of snow has not allowed us to open the back bowls in Vail as of Jan. 6, 2012, and, for the first time since the late 1800s, it did not snow at all in Tahoe in December.”

 — Lake Tahoe News staff report

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Comments (2)
  1. Will Anderson says - Posted: January 6, 2012

    wow, they must be making up a lot of revenue with the $10 beers.

  2. Hangs Ups From Way Back says - Posted: January 6, 2012

    We’ve broken half dozen high records in the last 10 days, whats bad is there’s so many people at the beach,these kind years don’t happen very often, what I find a bummer is I see older, handicapped, people who love to be down at Nevada beach,the gates are locked up, bathrooms locked up, still people there that are young enough to climb the fence or bike down there.
    The area (city)losing out on business that could help pad the cash shortage if the gates in certain beaches were open.

    Not all the people want go skiing,the women have the hardest time finding bushes,while the guys just lean up against a tree.

    It’s been beautiful down there by the water,lake been like glass,tons birds flying around singing,very active.Got a few more feet beach to enjoy.

    Some years it dumps ,but this year really warm.
    Christmas, new years, looks like MLK holidays are a wash out for snow people.

    We’ve all seen a Mad March come to the rescue but there’s lots of lost revenue, from chainers,roof shoveling,snow removal,frozen pipes,body shops not making any insurance cash from crashes,doctors not fixing broken bones, money lost.
    Domino effect kicking a lot small guys can.