Campbell reinventing soups to attract younger consumer
By David Welch, Bloomberg Campbell Soup’s iconic red-and-white cans dominate nearly half the domestic market. That’s a problem. For the last several years, U.S. soup sales have been sliding. As a percentage of all frozen, canned and perishable food sales, the staple has shrunk by one-ninth since 2007, from 3.6 percent to 3.2 percent. While […]
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