Ski resorts betting big on booze tourism
By Louise Hudson, Dallas Morning News
The bubbly allure of beer and Champagne is being adopted by ski resorts around North America — with an educational twist.
The latest après ski is beer and distillery tours, private in-room liquor tastings, Champagne toasts on the slopes, and beverage and food pairings.
At Aspen, it’s Vive La Veuve at the Ajax Tavern’s Veuve Clicquot bar. One local throws a 100-bottle Veuve party on the patio on his 100th ski day each season. Dotting the slopes are vibrant Veuve pop-up bars. And at Highlands on sunny afternoons, Cloud Nine is a riot of music, tabletop dancing and Champagne spraying.
