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Tourism’s challenge: Bay Area millennials


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By Bill O’Driscoll, Reno Gazette-Journal

The San Francisco Bay Area has spoken on Reno-Tahoe tourism, and while the region’s favorability holds steady from last summer, more attention is needed on marketing to millennials.

Among the findings from the Reno-Sparks Convention & Visitors Authority’s twice-a-year Bay Area Awareness Survey in February to be presented to the RSCVA board on Thursday:

  • 79 percent of respondents have a favorable opinion about Reno-Tahoe, unchanged from the August 2014 survey and up 3 points from a year ago, while 63 percent see Reno favorably, down 1 point since summer but up 6 points from the February 2014 survey.

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  1. tahoebluewire says - Posted: April 22, 2015

    Bay Trash go home. I have lived all over this country and the world, and I have never met a more self centered, entitled, crybaby, ignorant group of jerks anywhere. I realize we need the tourist dollars, I could just do without the attitude. I had a lady in my business last week, typical..was talking down to me a mile a minute, complaining and demanding credits for the ‘issues’ she had. I just wanted to tell her to get into her BMW and drive straight off a bridge. This women complained for an hour for 7 dollars after I agreed to refund it to her. I wish this was an isolated incident, but its normal for these people. Aaarg!