Former Sierra Ski Ranch owner dies at age 92


Former Sierra Ski Ranch owner Vernon Dewayne Sprock has died. He was 92.

Mr. Sprock, who was living in Bozeman, Mont., died Feb. 10.

Mr. Sprock along with his wife, Bobbie, owned and operated Sierra Ski Ranch for 40 years. In 1953, the couple took over the financially troubled ski area that is now known as Sierra-at-Tahoe.

Vern Sprock

Vern Sprock

It was here that Mr. Sprock gained his reputation as a hard worker, dreamer and innovator. Sierra Ski Ranch was located one mile down Highway 50 from its current location. Sierra was relocated in 1968 due to a proposed highway alignment that never happened.

The first year in that location was one of many challenges due to a very heavy snowfall damaging the new lodge and lifts. However, perseverance and prayer prevailed, and the obstacles were overcome to lay the groundwork for many expansions at this new location. He was an instrumental member of the B77 Code of National Ski Safety Committee for aerial tramways. The couple shared a lifetime of pioneering hardship and hard work, always working together to solve each challenge. The resort was sold in 1993 to Fibreboard Corporation. Three years later Booth Creek acquired it and changed the name to Sierra-at-Tahoe.

Mr. Sprock was born Sept. 3, 1921, in Elk Grove to Hiejo Henry and Bertha (Stubel) Sprock. Following his graduation from Elk Grove High School, he continued to work on the family farm. While doing this he furthered his education in the engineering and surveying field. Mr. Sprock was a World War II veteran, serving in the Army in the culinary department in Texas from 1942-46.

After the war Mr. Sprock spent time with his dog as his only companion near the Tioga Pass as a trapper of marten and bear. He sold the meat and furs from the trappings to make his living. He later relocated to Tamarack Pines on Highway 50.

For a couple of winters he worked for the California Division of Highways, now known as Caltrans. In the summer months he built log cabins, doing all the work from scratch by cutting the trees, skinning the logs, and cementing them together, along with all aspects needed for a completed cabin.

Mr. Sprock met the love of his life, Barbara “Bobbie” Sprock, at Strawberry Lodge on the dance floor in 1950. They were married Oct. 28 that same year in San Francisco. Together they built a log cabin for their first home and raised rabbits to supplement their income. They were married until Bobbie passed 56 years later.

After the ski area was sold, Mr. Sprock took an interest in an innovative and cutting edge pedestrian transport system called the Yantrac People Mover, where he spent much time using his background knowledge in engineering and survey.

Then the couple moved to Montana where they purchased and operated the V & B Ranch located near Wilsall. On their 5,500-acre cattle ranch there were several other businesses operated from this property, such as guided fishing on the property, horseshoeing, and more.

After the loss of Mr. Sprock’s vision due to a stroke, they sold the ranch and moved to Bozeman, Mont. He then took great interest in the activities and accomplishments of his grandchildren and great-grandchildren. Mr. Sprock enjoyed skiing, fishing, hunting and family activities. He enjoyed and attended Kirkwood Baptist Church in Bozeman.

Survivors include children, Kathy (Robert) Pavich, and Peter (Juli) Sprock; grandchildren, Christopher Pavich, and Ty Sprock, all of Zephyr Cove, Richard Pettay and three great-grandchildren (Tyler, Jacob, Sara) of Carson City; sister Nadine Tomlinson of Sioux Falls, S.D.

Funeral Services will be at 11am Feb. 20 at Dahl Funeral Chapel, with interment to follow at Sunset Hills Cemetery.

In lieu of flowers, the Vernon Sprock Athletic Scholarship Fund has been created for the benefit of alpine skiing athletes through Far West Ski Foundation, a 501(c) 3. Checks may be made payable to Far West Ski Foundation, P.O. Box 861, Fallbrook, CA 92088.


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Comments (6)
  1. Previous S-A-T Employee says - Posted: February 16, 2014

    Vern was a fine man who was dedicated to creating the best experience possible for the skiers who visited Sierra. One conversation I had with Vern was typical of how he was “wired”. Apparently back in the early 1960’s, the Forest Service did a survey of potential mountains that would be suitable for ski resorts. In that assessment they deemed Sierra not acceptable for a variety of reasons. Vern ignored that advice and took it as a challenge to prove them wrong and develop a fine ski resort—-which he and his family did. A true mountain pioneer in every sense of the word.

  2. copper says - Posted: February 16, 2014

    Sierra Ski Ranch, under the Sprock family, was far and away the most customer friendly of all the Tahoe resorts. I never met any of the Sprocks (besides listening to Bobbie calling in morning ski reports on, I think, KTHO – right Bill?)but they were the kind of folks and business operators that Tahoe seems to be sorely lacking these days. It’s very sad knowing that they’re gone.

  3. Diana Hamilton says - Posted: February 16, 2014

    I worked for Vern & Bobbi, in the early 80’s, for almost 6 winters ~ I respected them & what they created, very much. They are true Sierra legends. RIP you two!

  4. David & Candace Brinsko says - Posted: February 16, 2014

    We have fond memories of both working with the Sprock family at Sierra Ski Ranch.
    It is memorable to remember digging out the resort from the winter of 1982 which left 747 inches of snow. Vern was an excellent employer! Our thoughts and prayers to Kathy and Peter’s families. Beautiful written tribute to Vern!

  5. jay says - Posted: February 16, 2014


  6. sunriser2 says - Posted: February 18, 2014

    Great how he could make money without alcohol sales.