Tourism strategy to rebrand Reno-Tahoe
By Yun Long, Reno Gazette-Journal A new tourism campaign is moving away from the gaming-centric marketing to redefine the Reno-Tahoe region as a four-season resort destination. Christopher Baums, Reno-Sparks Convention & Vistors Authority president and CEO, unveiled the “What’s Your Passion?” campaign aimed at visitors who want to explore their passions in Reno-Tahoe. “It asks […]
Read more

