Then and now: Early PR for South Shore
On March 24, 1955, Sacramento City Councilman Clarence Azevedo addressed his City Council to extend an invitation to attend the Sportorama at the Memorial Auditorium to be held that May. Participating in Sportorama were several South Shore businesses which organized a booth at the event.
Here is a flyer about Sportorama provided courtesy of Dave Kurtzman.
This was 10 years before the city of South Lake Tahoe was incorporated.
The grand door prize for visitors to that booth was an expense-paid weekend at Lake Tahoe, as detailed in this typewritten promotion page from 1955.
The often-mentioned Playland Motel later became the Highland Inn, just recently gutted and now being remodeled, next to Carrows Restaurant near the state line.
Below is a Harvey’s Wagon Wheel advertisement (provided by Lake Tahoe Historical Society), which I estimate to be from the same era. Harrah’s was yet to open.
— Bill Kingman
I moved to Tahoe in 1975 because my M-I-L bought the Playland Motel. My husband and I lived there for two years as resident managers.
Funny how history comes around.
The Sage Room was quite the place to eat at the time. Expensive, dimly lighted and really good steaks! Harvey Gross was a great guy! He ran a great place for dinner and gaming.
Thanks Bill, Dave Kurtzman and Mama Bear. I remember the Playland Motel quite well as we owned a motel near by. OLS