Wellness travel becoming a big business
By Kelli Kennedy, AP
It’s one thing when hotels open fitness centers, but quite another when fitness centers open hotels.
Luxe gym Equinox is opening a hotel in New York’s new Hudson Yards neighborhood next year in a move that embodies the evolution of wellness travel.
Most hotels have beefed up fitness options — you can book rooms with stationary bikes and rent workout clothes — but wellness travel has become much more than just keeping fit while on the road. Increasingly it’s become the point of the journey. And it’s bringing in big dollars.