European ski rental firm moves into Tahoe
Skiset has opened four stores in South Lake Tahoe. The France-based company expanded to North America this year.
The company plans to open stores in Truckee, Tahoe City, Kings Beach, Incline Village and Squaw.
“Skiset has unrivaled brand recognition in Europe. Skiers and riders know that they will receive quality equipment, value for money and great customer service. We only partner with ski shops in North America which operate to the same standards,” Tony Lyle, vice president of Skiset, emailed Lake Tahoe News. “In the current economic climate skiers can rent the latest and greatest equipment rather than purchase at a much higher cost. Also, they can eliminate excess baggage fees imposed by most airlines for ski carriage. It’s a good time for us to expand and give customers the service, value and quality they expect and deserve.”
2 Responses to “European ski rental firm moves into Tahoe”
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Why didn’t the City block these business’s like the do it center?
Note that Skiset does not open their own shops per se. The business model revolves around partnering with current/existing ski shops giving them the advantage of being part of a larger marketing and purchasing entity.